In the KEI Measurement, why is your equation using clicks and not searches? - Powered by Kayako eSupport Helpdesk Software

09 Sep 2010

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	In the KEI Measurement, why is your equation using clicks and not searches?

Article In the KEI Measurement, why is your equation using clicks and not searches?

These are both valid ways to determine KEI .. one defines popularity as clicks on advertisements, the other defines popularity as searches in a search engine. HINT: What would be an interesting column would be to compare the difference between the two to know if you are wasting organic resources on something that isn't popular with searches, or wasting advertising dollars on something that people only search for and don't use advertisements :)

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27 Nov 2009 5:38 PM